The third paragraph is usually where candidates would talk about how excited they are to work at Acme Inc and to be a part of the company culture and to gain lots of knowledge or to grow and be mentored. That stuff is all organic, and it will happen anyway. To really stand out, tell me how your journey into tech and your skills are going to make awesome user experiences for my customers. Show me you care about the same things that make my business money, and you’ll be a better candidate.