Paragraph 1, Introduce Yourself

Paragraph One: name dropping and your personal brand story

The first paragraph is about you. If you know someone in the company, start with that. Next, tell them the position to which you’re applying. Next comes your personal brand story – your journey into technology and why you love the area of software development where your passions and strengths intersect. Bonus points if you can talk about why you care for the specific industry in which the company is embedded without naming the company.